It’s always the little things that make a big difference in life. Small alterations lead to sweeping transformations. In Indian cooking, there are numerous ingredients which are integral to providing the right balance taste and flavor. But, none of the spices can match the subtle omnipotence of asafoetida. SSP asafoetida had produced a stellar reputation in the market for producing premium quality asafoetida that continues to cast a magic spell upon the numerous Indian cuisines.
From a local secret to a national spice sensation, the SSP brand has enabled asafoetida to find its place in India’s booming food flavoring market. Here’s how the Indian market for branded, quality Asafoetida was created and grew, from the early 50s till today, thanks to SSP. Here’s the genesis of the SSP brand of hing and it’s illustrious founder SS Pandian.
With the awareness created by SS Pandian, customers are now able to buy the Asafoetida variant of their choice. Quality, customer satisfaction and appreciation continue to be the hallmarks of the brand wherever in the country or overseas, great taste and aroma is appreciated and sought after.
This in essence, is how the SSP brand rose from obscurity to stardom, as Asafoetida emerged as a key player in India’s spice trade. Consumers today get value for money, every time they buy authentic Asafoetida from SSP.